In Conversation: Aman Chopra on AI in Business and Marketing

In business and technology, artificial intelligence (AI) has become a transformative force. Tools like DeepSeek and OpenAI are reshaping industries, driving everything from customer service automation to predictive analytics and data-driven decision-making. As organizations strive to stay ahead of the curve, understanding the impact and potential of AI has never been more critical. 

However, as businesses increasingly deploy AI at scale, several infrastructure challenges remain. According to recent data, 35% of companies identify data management and storage as the top inhibitors to AI and machine learning (ML) deployments. Alongside data issues, concerns about computer performance (26%), security (23%), and networking (15%) are also significant obstacles. Despite these challenges, AI leaders—organizations that have successfully integrated AI across their operations—are distancing themselves from the pack. 

Aman Chopra, the Marketing Manager at Stallion Express, Canada’s leading online shipping company, is no stranger to the transformative power of AI. With expertise in SEM, SEO, and AI-driven marketing tactics, Aman offers invaluable insights into how AI enhances business operations and revolutionizes the customer experience. 

In this interview, we delve into Aman’s perspective on AI’s future, its role in business growth, and the evolving dynamics between major AI players in the industry. 

How do you see AI evolving in the next few years, particularly in the business world? 

Chopra: As AI develops, it will become more personalized, automated, and able to change in real-time. Over the next few years, AI will be used more in business data, predictive analytics, and improving the customer experience. AI won’t just help with business; it will also help make strategic choices. 

DeepSeek and OpenAI are similar, but OpenAI is better at natural language processing and content creation. This makes it perfect for customer interaction, robots, and marketing automation. However, DeepSeek is better at mathematical thinking and logic-based tasks, which can be very helpful in fields like finance and engineering that need high-precision AI applications. 

In terms of industry adoption, how do you think OpenAI and DeepSeek stack up against each other? 

Chopra: Strong business backing and relationships, like with Meta, give OpenAI an edge in the industry adoption race. DeepSeek, on the other hand, could take a different approach, either by seeking strategic partnerships or staying more independent to build up its special knowledge. 

OpenAI is ahead of the curve when it comes to going global because it has established infrastructure and business ties, which makes it better suited for cross-border scalability. DeepSeek could do well in places with stricter data privacy laws, though, by providing “localized AI solutions” that prioritize legal compliance. 

Shifting gears a bit, can you tell us how AI has already impacted your work at Stallion Express? 

Chopra: AI has already changed how we do business at Stallion Express. We automate customer service with AI-driven chatbots, which reduce answer times and make users happier. AI-driven analytics also help us “optimize” our SEO and ad efforts, which leads to higher conversions and revenue growth. For businesses, the best AI model will rely on their needs. However, one thing is sure: AI is the future, and companies that change will do well. 

In your view, how can other businesses tap into the power of AI to drive similar success? 

Chopra: Every business is unique, so the key is understanding the specific needs of the business. Whether it’s improving customer service, optimizing marketing efforts, or automating routine tasks, the right AI model can make a huge difference. The businesses that embrace AI and adapt to these changes will be the ones that thrive in the future. 

As AI continues to evolve, it’s clear that companies like Stallion Express are already reaping the benefits of this technological shift. From streamlining customer interactions to boosting revenue through AI-driven insights, the future is undoubtedly digital—and those who embrace it will lead the charge.