Choose Better Socials For Your Digital Presence in 2025

Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences.

Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore every possible avenue for growth in the coming years. Platforms like Reddit, TikTok, LinkedIn, and Pinterest have made headlines in the marketing landscape with their innovative tools for brands. Whether it is B2C or B2B, these platforms are open to all.  

Ready to ditch the FOMO and jump on these new platforms to dominate in 2025? Let’s explore the ones worth your time so you stay ahead in this wild, ever-changing digital game. 

Four social media platforms that have the potential to change the course of digital presence among new-generation consumers 

Sure, Meta, Insta reels, and X (FKA Twitter) are staples, but let’s face it: being on social media today is no longer about having a profile but not missing out. If you’re not there, you leave a significant portion of digital audience behind. 

In 2025, marketers and brands must change their social media strategies and accommodate a few new powerhouses to enhance their digital presence. How about you read the newly curated list for the coming year?  

Reddit: The OG innovator with a fresh twist 

If Reddit were a person, it would be the quirky, under-the-radar genius everyone secretly admires. Once known for its niche subreddits, it’s now a playground for brands looking to foster deep connections. 

[Read more about Reddit’s Plan for Advertisers]

• What’s new? Ad tiers with a personal touch, including free-form ad formats and Q&A campaigns, make it ideal for small and medium enterprises (SMEs). 

• Why it works? It’s like chatting directly with customers—raw, unfiltered, and ridiculously authentic. 

• Pro Tip: Leverage Reddit’s unique community vibe to earn trust and establish a bond with potential customers. 

Pinterest: The quiet overachiever 

Once known for wedding boards and home decor inspo, Pinterest has become a visual search engine powerhouse for brands. 

[Read more about Pinterest’s AI Ad Tools for Advertisers]

• What’s new? AI-powered tools for personalized visual searches. 

• Why it works? Pinterest converts casual scrolling into actual sales. A whopping 85% of weekly users purchase after browsing their curated Pins. 

• Fun Fact: Pinterest is a hotspot for high-income buyers—so aim your content at those $100K+ wallets. 

TikTok: Not just for dance trends anymore 

TikTok’s growth is as unstoppable as its catchy soundtracks. Gen Z, Millennials, and even iPad kids are all over it. 

• What’s new? TikTok Search Ads are here! Brands can now appear in search results, blending intent-driven discovery with that classic “TikTok randomness.” 

• Why it works? TikTok’s ad game lets brands target the 25-to-34 demographic, a goldmine for advertisers. 

• Heads Up: Its fate in the U.S. remains uncertain, but globally? It’s thriving. 

YouTube Shorts: The byte-sized kingmaker 

YouTube is no stranger to dominating, and now it’s taking on TikTok and Instagram with Shorts—a game-changer for brands riding the wave of short-form content. 

[Read more about YouTube Shorts, the next big thing for Advertisers]

• What’s new? Ads on YouTube Select Shorts are watched 90% longer than on other platforms (yes, 90%!). 

• Why it works? Cost-effective, sustainable, and proven to drive ROI. 

• The Big Number: 43% of U.S. ad buyers are steering their top clients toward Shorts for one reason—it works. 

Legacy platforms are still kicking, but algorithms are a hard nut to crack 

Platforms like Instagram, Facebook, X (formerly Twitter), and YouTube aren’t relics of the past. They’re evolving, innovating, and pushing boundaries every day. But for brands and marketers, the algorithmic chaos is becoming more of a Rubik’s Cube than a simple playbook. 

Legacy platforms are the OGs of digital marketing, but their ever-changing algorithms leave even the best marketers scratching their heads. Instagram, for instance, is now a puzzle where paid ads take precedence while organic reach takes a backseat. For consumers, this means an avalanche of relentless ads and sponsored content. For brands, it means a costly race for visibility. 

Influencer marketing was a chef’s kiss for social media strategies, but it’s getting stale. Consumers are becoming wary of influencers pushing every other product. The missing ingredients? Authenticity and an actual call to action. You can have the prettiest post, but without real communication or trust, it’s just pixels on a screen. 

Oh, X. Once a social media gem, now a wild card. Since Elon Musk took the reins, users have been flying away faster than a bird with jet wings. For brands, it’s a gamble—misinformation, callous leadership, and trust issues make X a tough sell for meaningful engagement. 

While legacy platforms figure themselves out, adding emerging platforms to your strategy could redefine your digital presence. Platforms like Pinterest, TikTok, and Reddit offer sustainability, ethics, trust, and—most importantly—relevance. 

These new players don’t just disseminate your brand message; they let you build genuine relationships. 

Legacy platforms still have a place in your strategy, but their challenges require careful navigation. Pair them with the new wave of social platforms to create a balanced, future-proof digital presence. Trust, creativity, and authenticity will take you further than chasing algorithms ever will.  

Cut to the chase  

Our marketing strategies should reflect the spirit of the new year. We have some perfect social platforms for brands that can transform their digital presence and elevate their game among new-gen consumers. These platforms are engaging, popular, and sustainable for marketers.