Influencer Things

Creator Economy Is a Profound Threat to Advertising Agencies

How Advertising Agencies Are Adapting to the Creator Economy 

By Garima Sinha / October 2, 2024

The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…

LGBTQ+ marketing professionals to follow on LinkedIn

9 LGBTQ+ Marketing Professionals to Follow on LinkedIn

By Lindsey Giardino / August 5, 2024

In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic, inclusive, and actually resonate? By learning from the experts who are leading the charge. LGBTQ+…

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