Beyond the Brand_ebook (1)

Cut Through the Noise. Speak to the Individual. Win the AI Buyer.

You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting. Why? Because they’re not buying your brand. They’re buying answers to their unique challenges.

This eBook breaks down why firmographic targeting is failing today’s B2B marketers—and how contact-level targeting is driving stronger engagement, shorter sales cycles, and 25% higher conversion rates.


What You’ll Learn:

✅ Why 70% of AI research happens outside of IT
✅ The 3 biggest problems with firmographic targeting
✅ A step-by-step contact-level strategy you can implement in 30 days
✅ How to map behavioral signals to content and trigger-based campaigns
✅ What metrics actually prove contact-level ROI


This is for you if you’re a:

  • Demand Gen Marketer struggling with pipeline drop-off
  • RevOps or ABM lead looking for smarter segmentation
  • B2B marketer trying to stand out in a world of lookalike campaigns
  • Sales enablement pro tired of one-size-fits-all MQLs

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