Advice
How to Staff an All-Star Design Team
A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences. Designers are the creative force behind eye-catching campaigns, bringing ideas to life through graphics, UI/UX, and motion design. However, assembling an all-star design team isn’t as simple as it once was. With the rise of…
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5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
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9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic, inclusive, and actually resonate? By learning from the experts who are leading the charge. LGBTQ+…
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Marketing Podcasts That Deserve a Spot on Your Playlist
Maybe you’re obsessed with true crime. Maybe self-help is more your jam. Or maybe, just maybe, you just want to know what everyone’s whispering about in the marketing world. Whatever your podcast preference, there’s something out there for you. Especially, if you’re a marketer looking to keep up with the ever-evolving industry. Marketing podcasts offer…
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Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of frequently overlooking it. Now, before you roll your eyes (Pinterest? The land of recipes and…
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Can We Get Meaningful Marketing KPIs Already?
Here’s a fact you probably already know and have experienced firsthand … businesses are inundated with data. And not all of it is super helpful, especially vanity metrics like website traffic and social media likes. And in an already crowded space of data, these vanity metrics just bog it down even more. They might offer…
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The Power of Storytelling in your Brand Campaign
Let’s get romantic. Since the dawn of time, storytelling has shaped our culture, our history, and our worldviews. There’s serious power in storytelling, and if you want to elevate your brand to the next level, you better embrace it. Effective brand storytelling has the ability to captivate audiences, create emotional connections and leave a lasting impression. Mastering…
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