Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online. Social media expert Kirti Chauhan explains what this means for marketers, creators, and brands—and how to rethink youth engagement responsibly. In an era where consumers are more discerning than ever, brand activism and corporate…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season marks a renewed surge in ad investments. Multiple large retailers across the US, UK and…
Is This the End of AI Influencers? Here’s the New Wave Taking Their Spot
For a moment, AI influencers appeared to be unbeatable. They had flawless skin, no scandals, and ideal brand safety. No late-night meltdowns. And no uncomfortable emotional relationships. No dodging cancel culture. They were always awake, always “on,” and they could appear in Tokyo and Paris Fashion Week, in the same minute. But in 2025, something…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in the celebrity crowd, blending in rather than standing out from the endless parade of star-backed…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With the rise of AI Buyers, understanding of their mindset and personas has become significant. B2B buying has…
Cross-Generation Marketing: Why AI Can’t Sell Everything to Everyone
Cross-generation marketing is a ‘must’ in marketing departments. With AI now a major priority, many brands claim, ‘AI can personalize itself to handle everyone’s needs.’ This belief oversimplifies the challenges. Sundar Pichai put it bluntly this year: “The future of AI is not about replacing humans; it’s about augmenting human capabilities.” — Sundar Pichai, 2025 …
Stop the Shortcut: How to Avoid Google Parasite SEO Rules Penalties
Imagine you kick off a bold content marketing campaign, ride the wave of a brand new keyword, and publish it on a high authority domain that you don’t own, and almost immediately you go viral, only to be met with the downside of it all—your traffic becomes non-existent, your search visibility is gone, all you…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case studies for marketing professionals. Why? Because not every brand has become a classic and iconic one. For much of the 20th century, Kodak didn’t just sell cameras or films; it sold memories. The brand was so deeply stitched…
WPP + Google Walk Into a Bar… and Change Marketing Forever
Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of $400 million over five years, and this transaction is not strictly a tech upgrade. It illustrates how creativity, data, and intelligence would now come together to drive the next chapter in…
AI Marketing ROI: The Cross-Gen Hack Every Marketer Swears By
The ROI equation is changing—And AI is solving for everyone. Those days have faded with time, when marketing was only about getting clicks. Now it’s about proving the value of AI marketing ROI over every platform and audience. All generations engage with brands differently today. Gen Z scrolls for stories, Millennials buy experiences, Gen X trust data, and Boomers demand consistency. Each generation…