Ad Pulse

Ad Pulse is the collective voice of modern marketing—cutting through saturated strategies with sharp insights, bold perspectives, and human-first reporting. We decode the latest trends in advertising, digital culture, and brand innovation to inform and inspire the marketing community.
Google’s Privacy Sandbox a Game-Changer

Is Google’s Privacy Sandbox a Game-Changer for Marketers?

By Radhika Mulay | April 26, 2024

When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift.   The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…