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The AI Buyer Files: Field Notes for Smarter Demand Gen​

We know the AI buyer better than anyone—and we’ll help you reach them.

Decoding the modern AI buyer

Today’s AI buyer isn’t just in IT — they’re in marketing, ops, finance, and procurement.

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It’s Not Just IT Anymore: Where the AI Buyer Lives Across the Org Chart

July 10, 2025
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The Rise of the Millennial Decision-Maker   

July 10, 2025
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Buyer vs. researcher: Why marketers need to start higher in the funnel 

July 10, 2025
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The B2B Buyer Profile: Generation X

July 10, 2025
Millenial AI Buyer

Digitally native, socially driven: selling to the millennial B2B buyer

July 10, 2025

The AI Buyer Files: Who is the AI buyer?

July 10, 2025

Tracking what moves the needle

AI buyers don’t care about hype — they care about proof.

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The AI Buyer Has One Rule: Prove It Pays Off 

July 10, 2025
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Test First, Buy Later: Why Use Cases Beat Product Demos 

July 10, 2025
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Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption 

July 10, 2025
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AI revolution: why marketers must lead the transformation charge

July 10, 2025

Boomerang Effect: What Keeps Boomers Coming Back

July 10, 2025

The AI Buyer Files: What does the AI buyer want?

July 10, 2025