Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
Nike’s marketing mastery
Imagine asking someone on the street, “have you heard of Nike?” and they say no. It’s literally unfathomable. Nike’s domineering and universal brand recognition across the globe goes beyond its iconic swoosh logo and famous tagline “Just Do It,” it owes a lot to marketing wizardry. From cultivating a great ICP to strategic partnerships (like with Apple…
Is hyperpersonalization ruining advertising?
The industry looooooves hyperpersonalization. I mean really loves it. What happened to a good ICP? Creating a nuanced profile and creatively targeting specific X. Even if you’re asking, but isn’t creativity in advertising being ruined? Aren’t we witnessing the dawn of a new era where human creativity takes a backseat to AI-driven optimization? Hyperpersonalization took the…
Is Google’s Privacy Sandbox a Game-Changer for Marketers?
When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift. The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…