Radhika Mulay

Metaverse Mania: Crafting Immersive Brand Experiences 

By Radhika Mulay / May 9, 2024

What if you could craft brand stories that stretched across multiple persistent planes of existence, transcending dimensions, and immersing audiences in total absorption? Stop imagining – the metaverse makes it possible.   Indeed, you have caught wind of the buzz surrounding the metaverse lately. It has been impossible to avoid, with tech titans and brands alike…

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Is Google’s Privacy Sandbox a Game-Changer for Marketers? 

By Radhika Mulay / April 26, 2024

When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift.   The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…

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