Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
Articles by Lindsey Giardino
How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results.…
9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic,…
Can We Ethically Use AI in Retail Fashion?
Short answer: yes. Like most industries, fashion is diving headfirst into AI in retail, using it to streamline operations, forecast trends, and enhance the customer experience. But can it be done ethically? That’s the real question. Not surprisingly, there are…
Marketing Podcasts That Deserve a Spot on Your Playlist
Maybe you’re obsessed with true crime. Maybe self-help is more your jam. Or maybe, just maybe, you just want to know what everyone’s whispering about in the marketing world. Whatever your podcast preference, there’s something out there for you. Especially,…
What the TikTok Olympics Taught Us About the Future of Sports Marketing
Forget primetime TV—this year, the biggest Olympic moments weren’t on NBC, they were on TikTok. From Simone Biles’ gravity-defying vault to Tom Daley’s poolside knitting, the Paris Olympics played out in real-time on the For You page. Fans weren’t just…
Brands That Have Mastered Personalization in Marketing
Personalization in marketing is everything. Whether you’re a small but mighty firm or a fully stacked team, doing personalizing at scale is totally achievable. Customers don’t just want relevant experiences; they demand them. The brands that do it well aren’t just…
Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of…
Comparing the Best Email Marketing Tools: Which One is Right for You?
In the world of digital marketing, email marketing remains the undisputed heavyweight. It lands directly into the inbox, enabling brands to reach the right audience without fighting an algorithm. But, in the sea of email marketing tools promising the best…
How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned.…
How Amelia Dimoldenberg created a dynasty with Chicken Shop Date
If you haven’t yet watched Chicken Shop Date, shut down this tab. Head to YouTube and watch the Jack Harlow episode – then come on back. What began as a humble YouTube series has blossomed into a cultural phenomenon, redefining…