Lindsey Giardino
How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results. As B2B buyers now expect the same level of personalization, engagement, and seamless experiences as…
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9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic, inclusive, and actually resonate? By learning from the experts who are leading the charge. LGBTQ+…
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Can We Ethically Use AI in Retail Fashion?
Short answer: yes. Like most industries, fashion is diving headfirst into AI in retail, using it to streamline operations, forecast trends, and enhance the customer experience. But can it be done ethically? That’s the real question. Not surprisingly, there are some risks. Privacy concerns loom large as AI systems collect and analyze massive amounts of…
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Marketing Podcasts That Deserve a Spot on Your Playlist
Maybe you’re obsessed with true crime. Maybe self-help is more your jam. Or maybe, just maybe, you just want to know what everyone’s whispering about in the marketing world. Whatever your podcast preference, there’s something out there for you. Especially, if you’re a marketer looking to keep up with the ever-evolving industry. Marketing podcasts offer…
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What the TikTok Olympics Taught Us About the Future of Sports Marketing
Forget primetime TV—this year, the biggest Olympic moments weren’t on NBC, they were on TikTok. From Simone Biles’ gravity-defying vault to Tom Daley’s poolside knitting, the Paris Olympics played out in real-time on the For You page. Fans weren’t just watching—they were stitching, duetting, and turning highlight reels into viral sensations. TikTok wasn’t just a…
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Brands That Have Mastered Personalization in Marketing
Personalization in marketing is everything. Whether you’re a small but mighty firm or a fully stacked team, doing personalizing at scale is totally achievable. Customers don’t just want relevant experiences; they demand them. The brands that do it well aren’t just making sales; they’re building relationships, trust, and long-term loyalty. So, how do the biggest players…
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Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of frequently overlooking it. Now, before you roll your eyes (Pinterest? The land of recipes and…
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Comparing the Best Email Marketing Tools: Which One is Right for You?
In the world of digital marketing, email marketing remains the undisputed heavyweight. It lands directly into the inbox, enabling brands to reach the right audience without fighting an algorithm. But, in the sea of email marketing tools promising the best engagement, automation, and analytics, how do you choose one that’s right for you? Don’t…
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How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned. Abercrombie & Fitch’s image took a major hit in the early 2000s when its narrow…
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How Amelia Dimoldenberg created a dynasty with Chicken Shop Date
If you haven’t yet watched Chicken Shop Date, shut down this tab. Head to YouTube and watch the Jack Harlow episode – then come on back. What began as a humble YouTube series has blossomed into a cultural phenomenon, redefining the boundaries of comedy, interviewing and brand collaboration. It’s a true masterpiece in marketing, honestly. …
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