Lindsey Giardino
Breaking down Gen-Z ecommerce shopper insights
There’s a lot to learn from Gen-Zers (beyond the latest TikTok trends or what “sus” means). Generation Z, born between the mid-1990s and early 2010s, represents a particularly influential segment of online shoppers. Their digital native upbringing, coupled with their distinct values and priorities, shapes their approach to online shopping in big ways. Examining the…
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Can B2B Marketers take advantage of influencer marketing?
You’ve seen it a million times. An Instagram star flaunting the greens that just completely changed their lives and bettered their health. Or the YouTuber with a large following reviewing the latest gadgets. Influencers are seeped into our culture whether we like it or not. And while influencer marketing has long been associated with consumer…
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Cutting through the MKTG: 10 actually good Martech tools to use in 2024
You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least. There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…
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Why sustainability is the biggest marketing trend we care about
Marketers would be wise to follow the old adage of “give the people want they want.” And now, more than ever, consumers want to buy from businesses that put sustainability at the forefront. In fact, according to a recent study, 73% of Gen Zers are willing to pay more for sustainable products. It makes sense.…
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Can We Get Meaningful Marketing KPIs Already?
Here’s a fact you probably already know and have experienced firsthand … businesses are inundated with data. And not all of it is super helpful, especially vanity metrics like website traffic and social media likes. And in an already crowded space of data, these vanity metrics just bog it down even more. They might offer…
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Let’s Get Real about Marketing to Diverse Audiences
As someone in the field of marketing, you know a thing or two about buzzwords — words that get floated around day in and day out. Deliverable. Ideation. Hyperlocal. But when it comes to diversity, equity and inclusion, words you hear often, they’re much more than a catchphrase. They’re key elements of a successful strategy. …
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The Power of Storytelling in your Brand Campaign
Let’s get romantic. Since the dawn of time, storytelling has shaped our culture, our history, and our worldviews. There’s serious power in storytelling, and if you want to elevate your brand to the next level, you better embrace it. Effective brand storytelling has the ability to captivate audiences, create emotional connections and leave a lasting impression. Mastering…
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Everything to Know About the May B2B Marketing Expo in Miami
It’s late too early to get something on your calendar, right? Maybe you’re heading there now or have a serious case of FOMO, but the B2B Marketing Expo at the Miami Beach Convention Center. The expo is all about helping marketing professionals advance their businesses and careers. With hundreds of expert speakers, demonstrations of the latest…
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Nike’s marketing mastery
Imagine asking someone on the street, “have you heard of Nike?” and they say no. It’s literally unfathomable. Nike’s domineering and universal brand recognition across the globe goes beyond its iconic swoosh logo and famous tagline “Just Do It,” it owes a lot to marketing wizardry. From cultivating a great ICP to strategic partnerships (like with Apple…
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Is hyperpersonalization ruining advertising?
The industry looooooves hyperpersonalization. I mean really loves it. What happened to a good ICP? Creating a nuanced profile and creatively targeting specific X. Even if you’re asking, but isn’t creativity in advertising being ruined? Aren’t we witnessing the dawn of a new era where human creativity takes a backseat to AI-driven optimization? Hyperpersonalization took the…
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