Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are marketed. It has been successful in building a reputation as an up-and-coming, new-age brand of liquor in a time when most other liquor brands have built their reputations based mostly on their history or their…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments under the banner of ‘everyday possibilities’ with ChatGPT. Within a month, it face-planted. Multiple articles…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and platform features. Instead of selling a subscription, an Amazon Prime commercial now behaves like a short film, built around emotion, human moments, and narrative tension. This shift is intentional. It reflects Amazon’s bet that long-term…
Multimodal Search SEO: How to Stay on the Feed When AI Sees Everything
Search once was straightforward. You typed some text, Google ranked the results, and you clicked. But in 2026, that idea already feels outdated. Searching is no longer something you “do”; it is something you “show.” People now talk on their phones, take pictures of products, record their problems, or point their cameras at things they can’t…
Gen Alpha’s New Rule: Share It, See It, Delete It
While millennials devoted themselves to constructing their feeds, Gen Z became the kings and queens of the aesthetic dump, and Gen Alpha is doing something new entirely—they are creating ephemerally present, disappearing, in-the-moment content. Their new activity? A Locket “Rollcall”—a siphoning activity inside Locket, an app/widget that sends photos to friends’ home screens. Rollcall enables…
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online. Social media expert Kirti Chauhan explains what this means for marketers, creators, and brands—and how to rethink youth engagement responsibly. In an era where consumers are more discerning than ever, brand activism and corporate…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season marks a renewed surge in ad investments. Multiple large retailers across the US, UK and…
Is This the End of AI Influencers? Here’s the New Wave Taking Their Spot
For a moment, AI influencers appeared to be unbeatable. They had flawless skin, no scandals, and ideal brand safety. No late-night meltdowns. And no uncomfortable emotional relationships. No dodging cancel culture. They were always awake, always “on,” and they could appear in Tokyo and Paris Fashion Week, in the same minute. But in 2025, something…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in the celebrity crowd, blending in rather than standing out from the endless parade of star-backed…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With the rise of AI Buyers, understanding of their mindset and personas has become significant. B2B buying has…