Lindsey Giardino
How to Swipe Right on the Perfect Influencer Brand Partnerships
It’s an influencer’s world, and we’re all just trying to go viral in it. But picking the right brand influencer isn’t as simple as double-tapping their latest post—it’s about finding someone who can sell your story without making it feel like a desperate ad. The right brand influencer partnerships can boost brand awareness, build trust,…
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Lowest Price vs. Brand Loyalty: Where Do Consumers Stand?
The tug-of-war between price and brand loyalty is as old as commerce itself. For decades, businesses have worked to build strong relationships with customers, fostering loyalty through quality products, excellent service, and compelling brand stories. But in a world where consumers can compare prices in seconds and discounts are everywhere, is loyalty enough? Or does…
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Inside the Customer Experience of Advergames
Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…
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What Guinness’ Campaign Teaches Us About Marketing
Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop everything and look when they do. Guinness doesn’t frequently flood the market with large-scale campaigns. Instead, the brand strategically chooses the perfect moments to engage its audience, ensuring that it leaves a lasting impression when…
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How Brat Summer Took Over Marketing
Before we were cutesy, very demure—we were brat! Brat summer wasn’t just a trend; it was a cultural shift. The term originated from Charli XCX’s chart-topping album Brat, but its meaning has evolved far beyond childhood name-calling. Thanks to Charli, “brat” has been rebranded as something powerful. It’s about being unapologetically yourself, embracing imperfections, and…
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Our 8 Favorite Ad Campaigns of the 2024 Olympic Marketing Season
The 2024 Paris Olympics weren’t just about breaking records on the track; brands also brought their A-game with olympic marketing campaigns that embodied the spirit of the Games. From the mesmerizing opening ceremony to those unforgettable athletic feats (we see you, “pommel horse guy”), this Olympic season was a marketer’s dream. Global brands tapped into…
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Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out, thanks to the rise of Gen Z—the generation that demands unfiltered reality, brutal honesty, and content that doesn’t feel like it was crafted in a corporate boardroom. This isn’t about being chaotic for the sake…
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How to Staff an All-Star Design Team
A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences. Designers are the creative force behind eye-catching campaigns, bringing ideas to life through graphics, UI/UX, and motion design. However, assembling an all-star design team isn’t as simple as it once was. With the rise of…
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Feeling Stale? Five Marketing Certifications to Check Out in 2025
Marketing moves fast. One minute, you’re optimizing for Universal Analytics; the next, Google tells you it’s gone for good. Algorithms change, trends shift, and suddenly, what worked yesterday feels as fresh as last week’s leftovers. If you feel like your strategies are getting stale, now might be the perfect time to invest in a new…
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The Buyers Guide to Marketing Automation Platforms
Who has time to coordinate every. single. part. of their marketing campaign or strategy? Odds are, not you. Marketing automation platforms are the sweet spot for businesses looking to supercharge their marketing, boost customer engagement, and drive sales. With so many options, finding the perfect fit for your needs can feel overwhelming. But, we got you!…
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