How Digital Eco-Receipts and Green UX can Transform Post-Purchase Touchpoints into Climate Wins
Is that crumpled paper really worth it? You just bought a cold coffee, or maybe a smoothie, and the cashier hands you a long, curling paper receipt. After receiving it, you hardly read it, you just stuff it in your bag, and it ends up in a drawer, or six months later, it may end…
Marketing Funnels are Not Linear Anymore, Continuity has Entered
The time has come for marketing funnels. Well, they are not dying. But you cannot ignore the presence of elements impacting them and bending the linear path of the customer journey. Marketers worship AIDA (Awareness, Interest, Desire, Action), the foundation of the marketing funnel. It is clean, predictable, and comfortingly neat. However, digital enlightenment has…
Swipe, Scroll, Sell: 10 Bold Marketing Questions Shaping Brand Strategy in 2025
You’re knee-deep in campaign data, planning your next campaign, staring at your CTR like it’s a crystal ball, hoping it reveals the secret to your next big win. Then—boom! A random creator drops a 10-second video with no ad spend, no strategy doc, and somehow… it blows up. How??? Welcome to marketing in 2025—where attention…
April Marketing Rundown — 7 Bite-Sized Stories to Know
From antitrust clashes to space-bound stunts gone sideways, April delivered a whirlwind of moments that marketers can’t afford to miss. As Q2 kicks off, the marketing world is juggling both big wins and strange misfires. Yes, someone actually tried to send Katy Perry to space for a 10-minute promotional flash—and no, the internet wasn’t impressed.…
How to Use Hashtags Effectively in 2025 (and Actually Get Seen)
Remember when hashtags were the superheroes of social media? One little “#” could unlock major reach, build community, and trend faster than you could say #ThrowbackThursday. Whether it was #Blessed or #YOLO, people were learning how to use hashtags effectively. Drop a tag, and boom—you were part of the moment. Fast-forward to 2025, and hashtags aren’t…
Stretching the Limits: Is Short form Video Still… Short?
Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…
Why Starter Pack Memes Are Your Brand’s New Best Friend
You’re mindlessly scrolling through your feed, laughing at a meme that totally nails your vibe, and then… BAM! Wait a second, is that a product in there? Yep, you read that right—brands are now using Starter Pack Memes as their latest ad hack, and guess what? It’s actually working better than traditional ads. Here’s why.…
In Conversation: Aman Chopra on AI in Business and Marketing
Marketing in the Age of AI and Data Privacy: This interview series will explore how executives navigate the increasingly complex AI and data privacy landscape. Through candid conversations, we’ll uncover the strategies and challenges behind balancing innovative marketing with rigorous compliance and how companies adapt to build trust in an era where data is both…
Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)
Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…
How the Power of Words Can Make or Break Your Ad Copy
The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find you.” Those four words made my eyes well up with tears. Why? Are they a haunting…