Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
How Liquid Death Conquered the Bottled Water Wars with Marketing
In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or high-octane energy drink. Recognized for its tall cans adorned with a metal skull logo, this…
10 Best Advertising Management & Ad Spend Tools
Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…
Breaking down Gen-Z ecommerce shopper insights
There’s a lot to learn from Gen-Zers (beyond the latest TikTok trends or what “sus” means). Generation Z, born between the mid-1990s and early 2010s, represents a particularly influential segment of online shoppers. Their digital native upbringing, coupled with their distinct values and priorities, shapes their approach to online shopping in big ways. Examining the…
Can B2B Marketers take advantage of influencer marketing?
You’ve seen it a million times. An Instagram star flaunting the greens that just completely changed their lives and bettered their health. Or the YouTuber with a large following reviewing the latest gadgets. Influencers are seeped into our culture whether we like it or not. And while influencer marketing has long been associated with consumer…
Cutting through the MKTG: 10 actually good Martech tools to use in 2024
You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least. There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…
Why sustainability is the biggest marketing trend we care about
Marketers would be wise to follow the old adage of “give the people want they want.” And now, more than ever, consumers want to buy from businesses that put sustainability at the forefront. In fact, according to a recent study, 73% of Gen Zers are willing to pay more for sustainable products. It makes sense.…
Metaverse Mania: Crafting Immersive Brand Experiences
What if you could craft brand stories that stretched across multiple persistent planes of existence, transcending dimensions, and immersing audiences in total absorption? Stop imagining – the metaverse makes it possible. Indeed, you have caught wind of the buzz surrounding the metaverse lately. It has been impossible to avoid, with tech titans and brands alike…
What kind of content marketing do B2B readers really care about?
In the complex world of B2B content marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse. …
Let’s Get Real about Marketing to Diverse Audiences
As someone in the field of marketing, you know a thing or two about buzzwords — words that get floated around day in and day out. Deliverable. Ideation. Hyperlocal. But when it comes to diversity, equity and inclusion, words you hear often, they’re much more than a catchphrase. They’re key elements of a successful strategy. …
The Power of Storytelling in your Brand Campaign
Let’s get romantic. Since the dawn of time, storytelling has shaped our culture, our history, and our worldviews. There’s serious power in storytelling, and if you want to elevate your brand to the next level, you better embrace it. Effective brand storytelling has the ability to captivate audiences, create emotional connections and leave a lasting impression. Mastering…